Fulcrum

240% increase in leads
Challenge

The current paid search efforts were not targeting the right audience or generating the right type of lead.

Solution

A new strategy aimed at driving higher quality traffic to the site and improving on-page conversions.

Results

Improved the lead to MQL ratio form 30% to 70%
Achieved 61:1 ROAS with campaign sales into the millions of pounds
Increased Paid Media MQLs by 240%

What the client thought

Watch
Testimonial
Craig Baugh Director of Marketing & Customer Experience Fulcrum
Services used:
Prev BHP
Next Reward Gateway | Edenred
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