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Technical SEO
Build the technical foundations for Google, AI search and whatever comes next
You’re investing in content, campaigns and LLM visibility. But if your website isn’t technically sound, you’re making every other marketing investment work harder than it needs to. Our technical SEO services are designed to find those problems, prioritise what matters and fix the issues costing you visibility.
When technical issues start costing you visibility
Your website should be helping your business grow, not getting in the way. But when key pages aren’t indexed, slow load times drive customers away, or a migration wipes out years of hard-earned authority, the commercial impact adds up quickly. And as AI search grows, poorly structured or inaccessible content is less likely to be understood, surfaced or recommended. Our job is to remove the barriers standing in the way.
Our technical SEO services
- Crawlability and indexation
- Internal linking and website architecture
- Site speed and Core Web Vitals
- Structured data
- Javascript rendering
- Migrations and platform changes
However, you don’t need to understand the ins and outs of a crawl report (that’s our job!) We’ll identify what’s genuinely holding your website back, prioritise the highest-impact improvements and make sure your technical foundations support the rest of your marketing strategy.
When should you speak to a technical SEO agency?
Sometimes the signs are obvious. Sometimes they’re much harder to spot. Either way, if your website falls into any of these situations, technical SEO is likely to make a meaningful difference:
- Your traffic has dropped
- You’re redesigning your website
- You know your website should be doing more
- You’re moving CMS
- Your website has grown over time
- You want to improve your visibility in AI search
Whether you’re planning for change or trying to recover from it, our aim is to give you a plan you can act on.
Site migrations: the highest-risk moment
A new website should be exciting. Too often, it’s the moment businesses unknowingly undo years of SEO investment. We’ve seen successful websites fail because of one missed redirect. One forgotten page. One poorly planned URL structure. Small technical oversights can quickly become lost rankings, fewer enquiries and a significant hit to revenue.
The biggest mistake businesses make is bringing SEO in after the website has launched. By then, the damage is often already done. From consultancy to complete delivery, we’ll support your migration in whatever way makes the most sense for your business. Whether we’re advising your developers, collaborating with another agency or delivering the website ourselves, we’ll make sure your visibility is protected throughout.
What to expect from our technical SEO services
We don’t just want to be suppliers on the sidelines. We want to partner with you in a way that suits you, shaping the level of support around your business, budget and internal resource. For some, that means a clear roadmap and consultancy. For others, it means hands-on, end-to-end execution. Or, a mixture of both that can be scaled up and down as needed.
Consultancy
- Confidence in what to prioritise
- An experienced sounding board
- A clear roadmap
- Commercial prioritisation
- Your team delivering our strategy
Shared delivery
- Extra capacity
- Shared accountability
- Specialist expertise
- A flexible extension of your team
- A bespoke blend of strategy & delivery
Full ownership
- Tech fixes, content writing, etc
- Proactive recommendations
- Continuous improvement
- End-to-end delivery
- Complete visibility of progress
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FAQs
How long does technical SEO take to show results?
It depends on the issues found and how quickly fixes can be implemented, but most sites see measurable improvements in crawl and indexation health within weeks, with rankings following as fixes bed in.
Do we need ongoing technical SEO support?
Not every business does. A smaller, relatively stable website may only need support around a specific issue or major change. Larger or frequently updated websites are more likely to benefit from ongoing monitoring, particularly when multiple teams, platforms or developers are involved. We’ll recommend the level of support that makes sense, rather than pushing an unnecessary retainer.
Can technical SEO help us appear in AI search?
Technical SEO is not a shortcut to appearing in ChatGPT or Google’s AI results, but it is an important foundation. Your content needs to be accessible, clearly structured and easy for search systems to understand. Technical SEO removes barriers that could prevent your content from being discovered, interpreted or referenced, while your wider content, authority and brand strategy build the signals needed to earn visibility.
Can you work with any CMS or platform?
Yes. The principles of technical SEO remain broadly consistent, even though implementation varies between platforms. We can work with your existing CMS, advise your development team or support a move to a new platform. Where a platform creates limitations, we’ll explain the trade-offs clearly rather than recommending changes that cannot realistically be delivered.
How is a technical SEO audit different from a full SEO audit?
Our technical SEO audits focus specifically on the technical health of your website – crawlability, indexation, speed, structured data and architecture – rather than the broader mix of content, authority and conversion factors in a full SEO audit. It’s usually the right starting point if you already know something technical is holding you back, or ahead of a migration or redesign. If you’re not sure which you need, our SEO audits page breaks down the fuller review.
What happens if our developers disagree with a recommendation?
That is often a useful conversation. Technical SEO decisions involve trade-offs between search performance, user experience, development resource and wider business priorities. We’ll explain the reasoning, listen to technical constraints and work with your developers to find the most effective practical solution.
Speak to Daisy about your SEO strategy
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