BHP
272% growth in enquiries through local SEO
Results
BHP wanted to become one of the leading accountancy firms in the North, but despite being a multi-location business, they were outranked by less established firms for the searches that mattered most. The problem wasn’t their expertise, it was that they didn’t have a local SEO framework for their growth. Because people rarely just search for “accountants”. They search for an accountant in Leeds, an audit in Sheffield, tax advice in York.
BHP’s branch pages weren’t built around that local intent. The content was too similar across locations, making it harder for Google and potential clients to understand what made each office relevant and trusted in its own area.
We built an entire local content ecosystem around each office, that allowed each branch to build its own authority and generate enquiries independently within its own market. BHP already had branch pages, but they were largely duplicated, with only the location name changed. We rebuilt the strategy around how people actually search for local accountancy services, creating unique pages for each office and priority service.
That meant moving beyond generic service content to pages like “Audits in Leeds”, supported by local team information, branch details, relevant expertise and clearer routes to enquiry. We also improved internal linking, helping Google understand the relationship between BHP’s services, locations and expertise across the full office network. The result was a scalable local strategy that could grow with BHP, rather than a one-off set of location pages.
What's next?
Local SEO isn’t something you finish. The first phase created the foundations (with great results!), but there’s still plenty of opportunity to build on it. Next, we’ll focus on:
- Strengthening Google Business Profiles
- Building a scalable review generation strategy
- Improving pages based on search performance
The strategy has already delivered significant growth. Now it’s about compounding those gains and making BHP the first firm people find when they need local accountancy support.
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