Google’s GenAI optimisation guidance is here – here’s what it...
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Daisy Taylor
Organic Search & Content Lead
- Service areas:
- SEO
I’ve spent the last 5 years in digital marketing, starting as a copywriter before moving into SEO because I became really interested in why I was writing something, rather than just fulfilling a brief. It’s an exciting (and daunting!) industry because there’s so much change, but that means it never gets boring. Ignore the people that say SEO is dead!
Now, I focus on search-first strategy (whether that’s on Google, TikTok, YouTube, ChatGPT), local SEO, technical SEO and of course, I’ll never abandon the content side. Some of my favourite projects have included helping BHP grow enquiries through a targeted local SEO strategy, as well as Vasstech, because their strategy has evolved so much over time. We’ve moved from blog-led content, to local SEO, to social SEO, depending on where the opportunities were.
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