Free AI Visibility Audit
Find out whether AI search is sending customers to your competitors. AI search is already influencing how people find suppliers, compare businesses and make buying decisions. Our free AI Visibility Audit shows where you’re appearing, where you’re being overlooked and what you should prioritise next.
What's included?
Your AI visibility audit is designed to give you a clear picture of how your business is performing across AI search, and, more importantly, what you can do to improve it.
Your personalised report will tell you:
- If AI is recommending your business
- What questions you are already visible for
- Where you are completely absent from AI results
- Which competitors are being recommended instead of you
- What’s stopping AI from recommending you more often
- What you should fix first to improve your visibility
After your audit, you’ll understand how to: improve your visibility, focus your marketing budget on the most impactful changes, understand why others are recommended over you – and where your opening is – and future proof your search strategy.
Why AI visibility matters
More people are turning to AI assistants like ChatGPT, Claude and Gemini to make decisions. And at the same time, Google is increasingly answering searches with AI Overviews, which are used by more than 2.5 billion people every month.
None of that visibility is guaranteed. AI assistants recommend some businesses and quietly leave others out, with no ranking page to check and no obvious way of knowing which one you are. If you’re not being referenced in those answers, someone in your market almost certainly is.
Why AEO doesn’t replace SEO
AI search isn’t replacing SEO. It’s changing what good SEO looks like. The same fundamentals still matter: a technically sound website, expert-led original content, clear structure and topical authority are still what drive visibility. Call it GEO, AEO, AI SEO, LLM optimisation, the job is the same – building on those foundations so AI assistants can understand, trust and recommend what you’ve built. It’s less about ranking for keywords and more about being the obvious answer to the question someone actually asked.
Is your business ready for AI search?
This audit is designed for businesses that rely on being found online. It’s a good fit if:
- You rely on inbound enquiries through your website.
- Your customers research before they buy.
- You’re investing in SEO and want to understand how AI search is changing the landscape.
- You want to know whether AI assistants are recommending your business, or someone else’s.
- You’re looking for practical recommendations rather than AI hype.
FAQs
We aim to have your audit back with you within one to two weeks as we will use that time to properly review your website, NOT just run it through an automated tool, all so you’ll receive insights and recommendations that are genuinely useful, not just a report full of unhelpful numbers!
Yes, it’s free! We want to help you understand how visible your business is across AI assistants and where there are opportunities to improve.
Not at all. There’s no obligation to work with us, and the audit is yours to keep. If you decided you’d like to help implement our recommendations, that’s a bonus. If not, we’re still more than happy to talk through our findings and answer any questions you have!
We assess key factors that influence whether AI assistants are likely to surface and recommend your business by evaluating four key areas: your Technical Score covering site performance, speed, and technical SEO foundations; your Content Score assessing content quality, structure, and optimisation for AI comprehension; your AEO Score measuring Answer Engine Optimisation readiness and discoverability; and then an Overall Health, a combined weighted score across all dimensions.
We assess your visibility across the AI assistants people are using most, including ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, and Claude AI.
Yes, at the end of the report you’ll find a set of prioritised actions, which outline practical next steps that will help you improve your AI visibility and ensure your business is best positioned to show up!
To The Point is a quarterly search-first digital marketing newsletter packed with useful tips, tools and industry updates you should know about, including:
- Our view on the latest industry news and updates
- Useful tips and advice
- Downloadable guides and content you can actually put into practice