Vaani Pandya

I took a slightly unconventional route into marketing after graduating in Law. Although it was a big path change, it was something I’d been considering throughout university as I have always been quite a creative person, enjoying creating content, copywriting and video editing. During university, I was head of Graphics for a student magazine, worked as a student content creator and started editing videos for my own Youtube channel.

I’m particularly interested in social SEO and creating content for platforms like TikTok, YouTube and LinkedIn and copywriting. I love turning ideas into content and being involved with filming and editing, and experimenting with how to optimise content with captions, formats, titles and descriptions and learning what works to make content perform in search. One of my favourite projects has been working with Vasstech to build their social media presence. It has been rewarding to help them understand the value of social on search, seeing them embrace social content and seeing their accounts grow.