Reward Gateway | Edenred
55% increase in leads
Challenge
Market conditions had become more challenging for Reward Gateway | Edenred, and they had a decrease in the number of high quality leads due to increased competition.
Solution
A comprehensive strategy to drive a higher number of marketing and SQLs into Reward Gateway | Edenred's pipeline. By focusing on a full PPC account restructure, and a complementary CRO strategy, we enhanced efficiencies and on-page conversion rates, resulting in a higher volume of SQLs.
Results
Increased SQLs by 55% MoM
Reduced the cost of SQLs by 30% month on month
Significantly improved on-page conversion rate
