XL Joinery

25% increase in traffic within 3 months

XL Joinery required a new website to help generate more leads, while catering to diverse customer groups such as architects, specifiers and developers. They aimed to increase information on-site and provide more detailed product data to ensure customers choose the right products. Additionally, the business information was held over various systems in a complex business ecosystem.


Simplified user experience with a shortened buyer journey to help boost lead generation. Additionally, we integrated the systems to create richer product information. Even further to this, we decreased admin time by automating product management, invoicing and customer information.

What the client thought

Digby Fullam, Marketing Manager

“As a business, our website is a vital lead generation tool so we needed to reach our target audience effectively and increase our market presence. One Degree North has been instrumental in helping us achieve these goals and more."

Zoe Wiley
Marketing Manager
XL Joinery
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