XL Joinery
25% increase in traffic within 3 months
Challenge
XL Joinery required a new website to help generate more leads, while catering to diverse customer groups such as architects, specifiers and developers. They aimed to increase information on-site and provide more detailed product data to ensure customers choose the right products. Additionally, the business information was held over various systems in a complex business ecosystem.
Solution
Simplified user experience with a shortened buyer journey to help boost lead generation. Additionally, we integrated the systems to create richer product information. Even further to this, we decreased admin time by automating product management, invoicing and customer information.