Services

If you're looking for sustained growth across digital channels, you need joined up services designed by technical and creative experts.

  • SEO
  • PPC
  • CRO
  • Paid Social
  • Strategy
  • Video
  • Web Dev
  • Design
  • Hosting
  • Case studies

Our success stories

Fulcrum Case Study Image
Fulcrum
240% Increase in marketing qualified leads
  • PPC
Paid search was not targeting the right audience or generating the right type of leads. We created a new strategy to drive the higher quality traffic to site and improved on-page conversion.
  • Improved the lead to MQL ratio from 30% to 70%
  • Achieved 61:1 ROAS with campaign sales into the £Ms in just 5 months
  • Increased Paid Media MQLs by 240%
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Vasstech Case Study Image
Vasstech
70% increase in leads year on year
  • PPC, Website, Paid Social, SEO, Content
Vasstech were struggling to project their brand position as a great alternative to the main dealer network and struggling to attract new customers. Over the many years we've worked together we've developed and implemented many multi channel strategies to reach new customers. The business has grown significantly over this time from 1 to 5 branches.
  • Double the number of keywords on page 1 from 81 to 166 helping to increase traffic by 600%
  • Increased number of monthly generated leads from 95 to 179 (88% increase) (2022-2023)
  • 2011 - 1 branch, 2020 - 5 branches
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Supplies For Candles Case Study Image
Supplies For Candles
29% increase in sales
  • PPC, SEO, Paid Social, CRO
A new organic and paid search strategy was required to support ambitious growth targets. A fundamental part of this was to increase efficiencies of the paid media budgets rather than investing more. Content creation and optimisation was prioritised to improve the information hierarchy and make the site more visible high up the sales funnel. An example of this was the creation of a content hub full of highly optimised content.
  • 81% increase in overall website traffic
  • Number 1 position for: “candle making supplies”, “Candle Wax”, “candle supplies”
  • 833 additional keywords in a top 3 ranking position
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XL Joinery Case Study Image
XL Joinery
25% increase in traffic within 3 months
  • Website
XL Joinery required a new website to help generate more leads. Also information was held in many systems in a complicated business ecosystem. Our solution was to streamline the user experience by shortening the buying journey and integrating everything together to create richer product information. Further to this we were able to decrease admin time by automating product management, invoicing and customer information.
Testimonial:
As a business, our website is a vital lead generation tool so we needed to reach our target audience effectively and increase our market presence. One Degree North has been instrumental in helping us achieve these goals and more.
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L&P Group Case Study Image
L&P Group
New website to support repositioning
  • Website
Due to the rapidly changing business environment L&P Group repositioned to better attract their target customers. This included a new brand and offering focused more on sustainability and circularity. We developed them a website to help attract these customers with a modern and engaging user experience
  • Increased traffic to site
  • Increased lead generation
  • More engaging user experience
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Reward Gateway | Edenred Case Study Image
Reward Gateway | Edenred
55% increase in leads
  • PPC, CRO
We developed a strategy to drive a higher number of marketing and sales qualified leads into Reward Gateway | Edenred's pipeline. By focussing on a full PPC account restructure, and complimentary CRO strategy, we were able to improve efficiencies alongside on-page conversion rate to drive a higher volume of SQLs
  • Increased SQLs by 55% month on month
  • Reduced cost-per Sales Qualified Lead by 30% month on month
  • Significantly improved on-page conversion rate
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Black Sheep Brewery Case Study Image
Black Sheep Brewery
760% increase in sales from email
  • Ecommerce, Email
Black Sheep Brewery had a strong brand and loyal customers but their ecommerce offering was not a priority. We identified the opportunity to really expand in this channel. We created an email strategy designed to increase average order value and increase conversation.
Testimonial:
They take the brief and transform it into something that matches the brand and our objective, perfectly, every time!

Find out more about our services

SEO

Transform your brand's exposure with the power of Search Engine Optimisation (SEO).

It takes time and consistent effort, but visibility achieved through organic search outlasts paid channels. As performance marketing experts, we specialise in harnessing SEO's potential to keep businesses like yours ahead of the competition.

In simple terms, SEO is the strategic process of optimising your website's visibility and ranking on search engine results pages (SERPs). By implementing proven techniques and best practices, we ensure search engines like Google and Bing easily discover your website.

Our SEO specialists enhance your website's performance and visibility by conducting technical audits, analysing keyword trends, and optimising on-page elements. We focus on creating high-quality, keyword-rich content that resonates with your target audience and appeals to search engine algorithms.

Our data-driven approach to optimisation drives qualified traffic to your website, improving your brand's visibility and helping you achieve your business goals.

PPC

Instantly boost your brand's visibility and generate immediate leads and online sales with Pay-Per-Click (PPC) advertising. Our team has experience implementing PPC strategies across sectors and industries, placing your brand in front of your target audience to maximise return on investment.

PPC advertising is a highly effective tool where businesses pay a fee each time their ad is clicked. This targeted approach ensures your ads are prominently displayed on SERPs and other relevant websites, reaching potential customers actively searching for your products or services.

Through thorough keyword research and competitor analysis, we make sure your PPC campaigns target the most relevant and high-performing keywords in your industry. We excel at crafting compelling ad copy and optimising landing pages to boost click-through and conversion rates.

Continuous monitoring, analysis, and optimisation of your PPC campaigns guarantee optimal results. Our detailed reporting and transparent communication provide valuable insights into campaign performance, empowering you to make informed decisions and achieve your business goals.

CRO

As the name suggests, Conversion Rate Optimisation (CRO) helps you convert more visitors into paying customers. Comprehensive audits and user data analysis identify opportunities for improving your website's design and user experience.

By implementing data-driven changes and conducting A/B testing, we identify tactics that resonate with your target audience, leading to higher conversion rates. Over time, we help you fine-tune your website, ensuring a seamless and engaging experience for visitors, maximising conversions, and unlocking your business's true potential.

Paid Social

Paid social offers businesses a highly effective and precise way of getting fresh eyes on their products and services.

Through platforms like Facebook, Instagram, LinkedIn, TikTok and X, we craft compelling ad campaigns that elevate your brand and drive meaningful interactions. Our expert team leverages data-driven insights to optimise your campaigns, continually refining targeting parameters, ad copy, and creative collateral to ensure optimal performance.

With paid social advertising, you can supercharge your brand awareness, expand your reach, and drive high-quality traffic to your website. The trick is in running a campaign that represents value for money to your brand, bringing return on investment, which is where we can help.

Strategy

Standing out in today's competitive digital landscape requires careful planning, cross-channel expertise, and skilled execution. A digital performance strategy outlines a roadmap to achieve specific business goals, such as increasing online visibility, driving website traffic, or improving conversion rates to boost revenue.

By leveraging a holistic approach, we align various digital marketing channels and tactics to create a cohesive strategy that maximises results. We start by conducting a thorough analysis of your business, target audience, and competition. With a deep understanding of your unique value proposition and market landscape, we develop a tailored strategy that leverages the right digital marketing channels and techniques for optimal results.

From SEO and content marketing to paid social and PPC, our strategic approach ensures each element of your digital marketing efforts works together seamlessly to achieve business objectives. We continuously monitor and analyse performance metrics, refining and optimising your strategy using data-driven insights to make informed decisions, adjust tactics, and drive results in the digital space.

Video

In today's digital landscape, where consumers interact with video content daily, if not hourly, your video content must be of the highest calibre to succeed. Video production involves creating compelling content that showcases your brand, products, or services.

Whether it's a brand teaser, product video, or customer testimonial, our expert team collaborates with you to craft a video that engages and captivates your audience. We handle the entire video production process, from scripting and storyboarding to filming and post-production.

Our skilled videographers ensure your video is visually stunning and impactful, while our creative professionals ensure your video content is on-brand and aligned with your overall marketing strategy. Our video production service allows you to showcase your brand in a way that builds credibility, establishes trust, and creates lasting connections with your audience.

Web Dev

Your website is often the first touchpoint between your brand and customers, and first impressions count in the digital sphere.

We develop high-performance sites that elevating your brand above competitors.

Our team of strategists, designers, and developers oversees the entire process, crafting visually stunning and functioning websites that align with your brand and engage your target audience. From intuitive navigation to seamless user experience, we consider every element contributing to a successful website.

Whatever your online goal is, be it sales or lead generation, regardless of your platform or CMS, whether it needs integration with other business software, our team has the expertise to craft an online experience positioning your business as a leader in your industry

Design

Design is the backbone of most digital marketing activities. It is vital for a great website and successful paid social advertising. Data and design work hand in hand when creating assets, elevating the final outcome. With experienced in-house designers, we develop a digital brand for online use if needed and ensure adherence to brand guidelines.

Hosting

Successful digital marketing relies on optimal website performance. Without reliable hosting, your website cannot function effectively, wasting the efforts you've made to drive traffic there.

We provide reliable and secure hosting, ensuring your website is always up and running for a continuous user experience. Our enterprise-grade hosting infrastructure guarantees fast loading speeds, minimal downtime, and heightened security measures, allowing you to focus on growing your business.

Alongside hosting, we offer comprehensive website management to monitor performance. From software updates and bug fixes to content management and performance enhancements, we make all the necessary adjustments to ensure your website consistently operates at its peak.

  • Testimonials

What our clients say

Craig BaughDirector of Marketing & Customer ExperienceFulcrum - Testimonial Video
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Testimonial
Craig Baugh
Director of Marketing & Customer Experience
Fulcrum
Lucy GlynnMarketing ManagerSwitch2 Energy - Testimonial Video
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Testimonial
Lucy Glynn
Marketing Manager
Switch2 Energy
Paul AtkinsonManaging DirectorVasstech - Testimonial Video
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Testimonial
Paul Atkinson
Managing Director
Vasstech
Katie HallManaging DirectorBHP - Testimonial Video
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Testimonial
Katie Hall
Managing Director
BHP
Sarah BeckettMarketing & Communications ManagerCore - Testimonial Video
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Testimonial
Sarah Beckett
Marketing & Communications Manager
Core
Peter DixonDirectorDudleys Consulting Engineers - Testimonial Video
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Testimonial
Peter Dixon
Director
Dudleys Consulting Engineers
Liz MarshallMarketing ManagerCO2 Sustain - Testimonial Video
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Testimonial
Liz Marshall
Marketing Manager
CO2 Sustain