Email

Engage your audience, build brand loyalty, and deliver results – every single time. Looking to kickstart your growth? Speak to our email marketing team today!

In an age where our inboxes are flooded, we use our expertise and experience to ensure you stand out amongst the noise and maximise the results of your email marketing from day one. Specialists in content curation and the development of email marketing campaigns and strategies, we’re a full-service agency helping brands and businesses revamp their email marketing.

Lets speak today

Our Process

01
Discovery

In our initial consultation, we’ll discuss email marketing and how it could work for your business. We’ll have further discussions about your goals and objectives – this will influence your overall strategy.

02
Strategy

Based on the goals and objectives highlighted in our discovery sessions, we’ll build out a comprehensive email strategy that aligns fully with your business, taking into account the results of your current email ventures. We’ll provide our recommendations for content types and develop an initial scope of work before our regular campaigns commence.

03
Design

The creative team will curate a bespoke email template, designed with your goals and objectives for email marketing in mind. To make your customer journey as seamless as possible, we also consider things like dark mode and content readability, great emails and a great user experience are always our priority.

04
Development

Once approved, we’ll bring your template to life in your email software of choice. We’re familiar with many email marketing softwares, including Mailchimp, Klaviyo, Campaign Monitor, Force24, Hubspot, and Dotdigital.

05
Testing

Once your template is built in your chosen email software, we’ll comprehensively test its performance across a host of devices and email clients, to ensure any issues are highlighted before we start broadcasting to your entire mailing list.

06
Sending

Our activity begins; we complete the initial scope of work (automation setups, list health) and establish a monthly schedule of planned broadcasts. As our work continues, we’ll constantly test and optimise our broadcasts, to improve the experience for your customers from email marketing.

Why conduct email marketing

Nuture leads

Emails can offer marketers a unique opportunity to curate a message and place it front-of-mind in a user’s inbox. With email marketing, you can track a prospect’s digital footprint with your brand, discover the content they’re engaging with, and craft better messages to drive key decisions – whether that be purchases or enquiries.

Actually get seen by your customers

We’re here to make sure you never hit the junk mail. By analysing and maximising the health of your email list to crafting relevant, quality content and ensuring there’s nothing that could be pinpointed as spam, we make sure your emails land in inboxes and gain traction, always.

Trackable

We know that your email marketing should have specific, measurable goals – and every broadcast counts. By collecting data from your email marketing software, website analytics, social media metrics and more, we can provide a holistic overview of your email performance. Figuring out what works and what doesn’t is essential for a successful campaign.

Segmentation

In today’s digital age, first-class customer service counts for a lot. That’s why we help organise your email marketing management and map different audience groups strategically to give you full control. By segmenting your lists in terms of customer group and customer intent, we ensure you’re always touching base with users at every crucial moment, from an inviting welcome email to a tempting abandoned cart email.

Email marketing services

Email Template Design

We create visually appealing, responsive and accessible email template designs that strengthen your brand and, ultimately, convert. Our designers are up-to-date with the latest email design trends, so we can create unique, engaging email templates that are carefully crafted with your customers and business’s goals in mind.

Email Marketing Campaigns

Whether your goals are based on traffic generation, encouraging brand awareness, nurturing leads towards a purchase or even upselling products to current customers, we’re here to craft and implement email marketing campaigns that work, so you can build and grow your business to whole new levels.

Email Conversion Rate Optimisation

We’ll optimise each element of your email campaign to ensure all broadcasts are timely, fit-for-purpose and visually appealing to your audience. We A/B test everything, from subject lines and body copy to email layout, increasing open rates and driving results that are relevant to your business – whether that be click-throughs to your site or increased sales.

Email Marketing Automations

Also referred to as ‘journeys’ or ‘flows’ – automations are powerful tools in the email arsenal that help nurture the customer experience. Whether you’re looking for a welcome journey for new signups, or recovering potentially lost revenue with personalisations or an abandoned cart, we’ll leverage automations to grow your business and drive revenue.

Creative Copywriting for Email Marketing

Start conversations that matter with your audience, with on-brand copy that’s tailored to your audience and brand purpose. From short, punchy subject lines to dynamic calls to action, we know that every single word counts. After all, if a user feels like opening your email was a waste of time, they’ll be less inclined to open the next one.

Personalisation & Segmentation

In a world where a little personalisation can go a long way, your customers want to feel like they are receiving a message just for them. Want to re-engage with dormant users or reward your VIP customers? Utilising strategic segmentation, we can identify key groups of customers, determining how best to connect with them at crucial touch points in their journey.

  • Testimonials

What our clients say

Watch
Testimonial
Neal Rawlinson Chief Growth Officer GSN
Watch
Testimonial
Craig Baugh Director of Marketing & Customer Experience Fulcrum
Watch
Testimonial
Lucy Glynn Marketing Manager Switch2 Energy
Watch
Testimonial
Paul Atkinson Director Vasstech
Watch
Testimonial
Sarah Beckett Marketing & Communications Manager Core
Watch
Testimonial
Peter Dixon Director Dudleys Consulting Engineers

Speak to Chris today about your email marketing

Service Enquiry
Privacy Agreement