Search
Your customers discover you everywhere: AI assistants, social platforms, search engines and beyond. Our Search approach makes you discoverable, preferred and found in all the places that matter. Through data insight, creative thinking and years of expertise in Organic Search, we build strategies that bring in qualified traffic and long-term return – wherever your audience is searching.
Search is not a channel, it’s a behaviour
On the surface, Search might seem pretty simple; but in reality, it’s far from it. Search isn’t a tactic or a channel anymore. It’s a behaviour.
People don’t just “Google it” anymore. They search for answers, validation, reviews, creators, opinions, and proof. And every one of those searches is a chance for your brand to be found (or missed).
That means you need to think beyond ranking high on search results pages. Between building topical relevance, a great user experience and authority building off-site and everything in between. And it needs a considered careful, expert approach – which is where we come in.
Whatever your industry – whether success means more leads, sales, or something else entirely – we’ve helped countless companies transform their Search practices and achieve long-term growth.
Area of expertise
Through technical audits, competitor analysis and keyword research, we uncover the gaps in your search presence and define where the real opportunities lie.
Today’s user journey is anything but linear. A single customer might begin with a Google search, turn to ChatGPT for deeper insights, check Reddit for opinions, scroll TikTok for creator reviews, and loop back to Google before making a decision. Winning brands are the ones that show up throughout this entire journey, not just on search engines, but across every touchpoint where their audience spends time.
We develop a clear, actionable search strategy tailored to your business and built to ensure you’re present, relevant and compelling at each of those moments. This often blends PPC and CRO to strengthen performance and drive more conversions.
Social search is how people use platforms like Instagram, TikTok, LinkedIn, or Facebook to find information, products, or recommendations. Instead of typing keywords into Google, users may search for answers or products within the social platform itself, seek opinions through comments, stories or community groups, or organically discover products via influencers or trending topics in their feed.
With social platforms becoming powerful search engines in their own right, we create engaging content that’s optimised for discovery. From reactive content, to TikTok trends and keyword research on the social media platform relevant to your industry and audience, we combine data insights with human-centric social media tactics to ensure your social presence is searchable, shareable, and strategically aligned with how your audience finds answers today.
Whether it be results from Chat GPT, AI Overviews at the top of your Google results page, or even a completely bespoke AI-generated SERP thanks to AI Mode, AI is providing the answers nowadays, and there’s no going back.
While the foundations for ranking in these types of results remains the same (good content, strong technical capabilities, etc) – there’s a little bit more for businesses to think about when it comes to surfacing in these kinds of results. Keyword targeting alone isn’t enough anymore. People now interact with search in a natural, conversational way. For example, asking questions like, “I need X,” then “How much does X cost?” and “Is X a reputable company?”
To succeed, we help you map this full user journey, and create the content you need to get your brand visible at every stage of it, as well as build credibility across the web that your brand deserves to be recommended.
Building strong brand signals means getting your brand spoken about online. We help you build a consistent, trustworthy presence across the web, through strategic content that people want to share, building online citations, link-building, generating positive reviews, and ultimately getting people talking about your brand. This reinforces your brand’s authority in the eyes of search engines (traditional and new), telling them that “Yes, this company is worth showing to people”.
AI models especially favour brands that are well-known and trusted, so building online reputation and credibility is more important than ever. It’s no longer just about what’s on your site, it’s about how people talk about you elsewhere. While backlinks are still just as important for traditional SEO, even a brand mention holds weight, which it never used to.
Off-page SEO is complicated and time-consuming, so let us take away the hassle and make you an authority in your niche.
With an in-house SEO development team who build sites that succeed in organic rankings, we’re well-versed in finding issues, and having the knowledge to repair them. From site migration and redirection, to page speed and user experience, we make sure your site is easily crawled, rendered and indexed. Without which, Google won’t be able to accurately rank your carefully crafted content.
With talented content experts involved in your campaign from its inception, we’ll craft optimised content that’s engaging, insightful and maps out the full conversational journey that people are having across various search platforms. Creating content to convert and inform is our expertise, whether your traffic has transactional, commercial or navigational intent – we’ve got you covered.
Combining on-site and off-site optimisations, local SEO often involves finding local keywords and creating content around them, optimising a business’s Google Business Profile, and aligning “NAP” citations across the web. Our local clients often have multiple locations and rely on traffic from maps as a revenue stream. We drive traffic, leads and brand awareness to their sites from users in their local area through our local search strategies.
A site migration – essentially moving from one website or domain to another – can seriously impact your SEO if not handled correctly. We manage migrations end-to-end, protecting your rankings, traffic, and technical integrity every step of the way.
Featured Performance case studies
How are SEO, AEO, AIO and GEO different?
There’s a lot of jargon and new acronyms flying around, and it can be hard to keep up with what’s even true, what’s important and what you need to do differently. Let’s break down these new terms and explain why they’re far more similar than they sound.
SEO (Search Engine Optimisation)
The long-standing practice of improving your website so that search engines like Google can crawl, understand and rank your content. It includes technical work, content creation, authority building and everything that helps your audience find you in traditional search results.
AEO (Answer Engine Optimisation) & AIO (AI Overviews)
AEO (Answer Engine Optimisation) is a newer term for the familiar goal of ensuring your content is clear, authoritative and easily understood by AI-powered “answer engines,” allowing tools like Google’s AI Overviews or Bing’s AI responses to confidently quote, summarise or reference your site. AIO (AI Overviews) refers specifically to Google’s AI-generated summaries that appear at the top of search results, pulling information from multiple sources to answer a user’s query instantly, often without requiring a click-through, which can contribute to a dip in organic traffic. In reality, both AEO and AIO simply reflect how search is evolving; they’re extensions of good SEO in a world where answers are delivered faster and across more touchpoints.
GEO (Generative Engine Optimisation)
The principle of optimising your site to appear in generative engines such as ChatGPT or Gemini with a site that your site can crawl, answering conversational queries, and growing your brand awareness. However, we’d say this is just another acronym for good SEO, and ranking in LLMs should just be a part of your Search strategy.
FAQs
No, SEO is not dead, it’s evolving. It must be noted that Google still leads with over 83% of searches, but new platforms like ChatGPT, YouTube and other social platforms are changing how people find information. And that means a shift in strategy: brand mentions, social media searches and more are key.
Instead of clicking through to a website, people often get their answers right on the search results page. AI Overviews pull key information and show it instantly, essentially a quick summary or direct answer. This means fewer visitors actually click to a site, which might seem pointless when you’re assessing your analytics. However, if you’re not in the AIO, a competitor will be. Visibility is key.
SEO success is measured by a mix of metrics that show how well your site performs in search and engages visitors. Key indicators include:
- Organic traffic: The number of visitors coming from search engines.
- Keyword rankings: How well your site ranks for target keywords.
- SERP visibility & impressions: How often your site appears in search results.
- Clickthrough rate (CTR): The percentage of users who click your site after seeing it in search.
- Conversions: Actions visitors take, like signing up or buying.
- Bounce rate: How many visitors leave quickly without interacting.
- Website authority & backlinks: Your site’s reputation and links from other sites.
- Technical health: Site speed, mobile-friendliness, and crawlability.
- Engagement time: How long users stay and interact with your content.
In 2025, these traditional metrics remain important but are combined with deeper analysis of user behavior and visibility in AI-driven search results.
Social search is when people use social media platforms like Facebook, Instagram, Twitter, TikTok, or LinkedIn to find information, products, or recommendations instead of using traditional search engines like Google
Search engines reward high-quality, original content based on the E-E-A-T model regardless of how it’s created. The main focus is on content quality. Poor content, whether human or AI-made, is penalised. AI can be a powerful tool to assist creators in producing original, valuable information, but it must always be quality checked by an expert. And when it comes to social search platforms, AI can help create personalised, engaging content. However, you must be even more cautious here, as social media users are quick to scroll past something that doesn’t look fake. Focus on authentic, people-first posts, and be transparent if AI plays a role.
Search engines like Google send out bots, or ‘spiders’ to seek out new content, discovered by one page linking to another, taking things like security, sitemaps and status codes into consideration. But if your site can’t be crawled, it can’t be rendered, indexed and finally, ranked.
Rendering involves the search engine analysing a page’s content – how it’s built, outbound and inbound links, speed and user experience. Everything.
The index is massive database of websites and content once the search engines have processed the data. During indexation, the search engine looks at: Page text and keywords, Images and alt text, Metadata (title, description), Internal and external links, Structured data (schema), Page speed and technical setup, Mobile friendliness and Language and intent. This helps the engine understand what the page is about.
Google and such like use algorithms analyse a multitude of ‘ranking factors’ to discern how accurately a given page answers a users query (what they search for). Ranking factors include optimised metadata, publishing regular content, a healthy backlink profile and more, and optimising for these ranking factors (and all the rest of them!)
GEO (Generative Engine Optimisation): The principle of optimising your site to appear in generative engines such as ChatGPT or Gemini with a site that your site can crawl, answering conversational queries, and growing your brand awareness. However, we’d say this is just another acronym for good SEO, and ranking in LLMs should just be a part of your Search strategy.
AIO (AI Overviews): When Google uses AI to write a quick summary at the top of the search results. It pulls together information from different websites to answer your question straight away – no need to click through to your site, hence why your traffic might be taking a dip.
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