Fulcrum
240% increase in leads
Challenge
The current paid search efforts were not targeting the right audience or generating the right type of lead.
Solution
A new strategy aimed at driving higher quality traffic to the site and improving on-page conversions.
Results
Improved the lead to MQL ratio form 30% to 70%
Achieved 61:1 ROAS with campaign sales into the millions of pounds
Increased Paid Media MQLs by 240%
What the client thought
