Bullards Spirits
Driving digital growth for a heritage drinks brand
Challenge
Bullards is a historic distillery based in Norwich, with strong success locally and looking to grow its national brand presence. Competing in a crowded and fast-evolving spirits market, they needed to strengthen their digital presence and diversify their routes to market.
Solution
To make a splash during the competitive Christmas period, we launched a multi-channel paid campaign across Meta and Google. We also enhanced their website with a new subscription model - creating a reliable stream of recurring revenue - and introduced a personalised email marketing strategy targeting both new prospects and current customers.
Results
Growth in national brand awareness
Achieved 4:1 ROI on email marketing in Q4 2024
Higher engagement via email and paid campaigns
