Beyond Neutral Paper
Brand and website for purpose-led sustainable paper supplier
The paper industry is rooted in tradition and unsustainability. Most paper is made from raw materials sourced as cheaply as possible, often travelling thousands of miles before reaching the consumer. Beyond Neutral set out to challenge this, aiming to transform the industry with locally sourced materials and a firm commitment to carbon offsetting.
We created a new brand to match their mission: defining their values, shaping their story and crafting a visual identity. We then designed and developed a Shopify site, integrating with their Product Information Management (PIM) system to sync products and orders seamlessly. To further support their sustainability ambitions, we also developed a bespoke carbon sequestration calculator, giving customers real-time feedback on the positive impact of their purchase.
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