Supplies For Candles
29% increase in sales
Challenge
Supplies for Candles had ambitious growth targets in a growing market. As competition intensified, they needed a strategy to maintain their upward trajectory.
Solution
A new organic and paid search strategy concentrating on improving efficiencies rather than increasing investment. Prioritising content creation and optimisation to improve the information hierarchy, we worked to increase site visibility high up in the sales funnel. An example of this was the creation of a content hub full of highly optimised content.
Results
81% increase in overall website traffic
Number 1 position for: “candle making supplies”, “Candle Wax”, “candle supplies”
833 additional keywords in a top 3 ranking position
