XL Joinery

47% increase in leads in 6 months
Challenge

XL Joinery was experiencing a decline in leads and needed a new website and organic strategy to better support sales. With a diverse customer base - including architects, specifiers, and developers - the existing site lacked the detailed product information and user experience needed to guide visitors through the buying journey. Additionally, key business data was fragmented across multiple systems, complicating product and customer management behind the scenes.

Solution

We designed a new website focused on a simplified user experience and a streamlined buyer journey to drive lead generation. Multiple back-end systems were integrated to deliver richer, more consistent product data and to reduce admin overhead through automation of key tasks like product management, invoicing, and customer records. To support long-term growth, we also implemented an SEO strategy focused on mimicking an ecommerce experience, boosting organic visibility through rich, search-optimised content.

47% increase in leads
30% increase in visibility
22% increase in click through rate

What the client thought

“As a business, our website is a vital lead generation tool so we needed to reach our target audience effectively and increase our market presence. One Degree North has been instrumental in helping us achieve these goals and more.”

Zoe Wiley Marketing Manager XL
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